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Law Society campaign promoting solicitors to consumers and SMEs

 the law society

From the President


8 August 2014

Dear colleague,

Law Society campaign promoting solicitors to consumers and SMEs

I am writing with details of our forthcoming campaign so you can add your voice to ours in letting your members know about it so they are well-prepared and able to use it to best advantage locally.

The campaign launches on 1 September 2014 across England and Wales. It will use PR, social media, advertising and video to highlight the value solicitors offer to private clients and SMEs, driving more people to our Find A Solicitor website and helping attract new clients for members.

This year’s campaign focuses on six areas of law: conveyancing, wills and probate, family law, criminal law, business law and personal injury.

How you can help

Stories about how clients have been helped by their solicitor will be central to the campaign and we are still keen to find more.

If your members have a story to tell about a client they’ve helped, and the client is happy to participate in the campaign, we want to hear from them.

We are looking for case studies in conveyancing, wills and probate, family law, criminal law, business law and personal injury. Their story could feature on the Law Society website, YouTube, in the media or as an advert on ITV on Demand.

Please pass on this message to your members. Solicitors should email lawsociety@dtw.co.uk with a summary of their story and their contact details.

Free printed campaign materials and e-resource pack

Members can order printed campaign posters and postcards now from: http://www.lawsociety.org.uk/freematerials.

They can also order an electronic campaign pack from www.research.net/s/campaign-pack which enables them to customise the campaign posters and advertisements with their logo and contact details.

To maximise campaign PR we are keeping the theme and advertisements confidential until the launch date. We will be sending out orders and campaign packs week commencing 1 September. The campaign will run throughout the rest of 2014 and into 2015, so members will have plenty of time to take advantage of opportunities to promote their firm locally.

We can tell you the advertisements are humorous and attention-grabbing, and quickly convey the value of using a solicitor and how to find one.

Find out more

We will give more details as we approach the launch date via Professional Update, our weekly e-newsletter, and on the Law Society website. If you have any questions or comments please email branding@lawsociety.org.uk. We are always pleased to hear your views and feedback.

Yours sincerely

Andrew Caplen

Direct Line: 020 7320 5603
Direct Fax: 020 7320 5759

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