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Support Homeless Women by donating your old bras
Tue 25th May 10 - 14:14

HOMELESS WOMEN ARE TO RECEIVE EXTRA SUPPORT

Homeless women in Manchester are going to get all the support they can get this summer with a new campaign called Bosom Buddies. Lucile Lingerie has teamed up with Manchester based charity Mustard Tree to try and encourage women to donate their unwanted bras.

A recent survey (One Poll, March 2010) has shown that on average British women own 13 bras but only wear 8 of them. That makes about 124 million bras in total that are collecting dust in drawers at home.

When Lucile discovered this survey they contacted Mustard Tree to create a campaign that would help homeless women in Manchester. Boutique owner Camilla Blois said "We believe every woman is entitled to have a good fitting bra and we wanted to offer this to women who are less fortunate and put something back into the community. If any lady out there owns bras which they don't wear, we are asking them to kindly pop into the boutique and donate them for the less fortunate out there."

Bosom Buddies 2010 has a target of 1000 bras which can be donated at Lucile Lingerie (Police Street, Manchester) and Mustard Tree (110 Oldham Road, Manchester). Paul Wenham, General Manager at the Mustard Tree charity comments: "Women who find themselves homeless and sleeping rough are incredibly vulnerable and have often been through extremely difficult circumstances.  Although decent underwear is a very small part of the help needed, this can still make a huge difference between feeling like a worthless object or a lady with some dignity.'

The campaign has also been backed by the Church of England, Rev Jan Harney commented on the summer campaign, "Whether your spare bras are ‘itsy-bitsy-teeny-weeny' or more of the ‘over-shoulder-boulder-holder' style, a sister out there will be blessed by them".

For every bra donated in-store, ladies can save £10 off any new bra from Lucile Lingerie Boutique.

For more information about the campaign, please visit: www.bosombuddies2010.co.uk or www.mustardtree.co.uk or ring Lucile Lingerie on 0161 835 3286

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