Online Reputation Management

• When: February 27, 2012 5:30 pm - February 27, 2012 7:30 pm
• Where: Mint Hotel, 1 Auburn Street, Manchester
  
• Summary: No organisation is immune from criticism on the web. When a crisis hits, the impact of so many negative comments and stories can be extremely damaging to any brand. Even worse, these critical remarks can stay near the top of search results for months or years to come and continue to influence business decisions throughout that period. This Online Reputation Management training session, from Manchester specialist search marketing agency theEword, will give you an overview of the different tools that can be used to minimise the damage to your website or that of your client. Firstly, it will explore how employing search engine optimisation techniques can ensure the website in question appears above negative publicity. Secondly, it will examine how pay-per-click advertising can help you catch the eye of potential customers before they reach third-party content. And thirdly, it will explain how building a microsite can give you the opportunity to put across your version of events, or outline how things have improved. The training session will be hosted by Al Mackin, managing director at theEword. Mr Mackin has been commercially optimising websites for more than a decade, so he is ideally placed to tell delegates which techniques work best and offer practical advice on how to implement them.
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